Welcome to a new era.
Welcome to our new brand. Welcome to our new email newsletter.
Welcome to a new era for us.
Why the re-brand?
We told you a while back, rogues, that we’re moving to a new brand name. Moving away from ‘Rogue Fox Guild’ was needed to present a bigger vision for the product we are doing, to present the gaming universe we are creating in a more accurate light.
Rogues is a post-apocalyptic universe that includes gaming and beyond, where the Rogue Fox Genesis NFTs give you exclusive membership, utility in the game and beyond.
But the brand for Rogues Studio reflects even more than that.
We’re introducing Rogues Studio - the name of the game studio, and the umbrella for all products in our post-apocalyptic universe, which includes all our games, education materials and any additional utility to come.
Our Brand Values
We’ve thought long and hard about the values that full everything else in our brand. These values were crafted together with the community, and led by key community members, from which Top 3 values were chosen:
Community-driven approach
Inclusion
Quirkiness
These three values will drive our brand forward, and guide everything we do as a business, and company.
What are the changes?
As part of the new brand launch, we’re making changes to key aspects of our communication and communication channels. Most notably, here are the changes across the 5 most important channels we normally communicate on:
Our Twitter changes to @rogues_studio
All our other social media handles will also change accordingly.
Our website is now www.rogues.studio
Our Discord is now called Rogues, and the custom Discord link is now https://discord.gg/rogues
The Genesis OpenSea name and URL may also change accordingly (TBC).
Of course, to come with those changes, there will be many visual changes such as logo, graphics, tbc. But we’ll leave this for you to discover, as it’s way too exciting…
So, what’s next?
Watch out for important announcements as we rolll our new brand, starting today. This month will see a lot of big and exciting changes. And, of course, subscribe for this newsletter using the button below, if you haven’t already done so.
Onwards and upwards. A new beginning is starting today. And the future is huge.